Own The Future Of Flavour In Saudi Arabia

I have had to make the difficult decision to sell the brand and trademark. The company has been more than just a business: it has been a labour of love, representing years of passion, creativity and dedication to creating something truly special in the snack industry. Unfortunately, due to illness, I am unable to continue to nurture its growth and potential. It is my sincere hope that this brand will find a new owner who value its identity and can carry it forward with the same passion and commitment. Whilst parting ways, is very hard, I believe this sale is necessary for the brands continued success and growth in the Middle East. I trust the legacy will continue and it will thrive under new ownership. The sum of $400,000 has been invested into the brand and the last evaluation was at £629k. The trade mark has been valued in excess of $2m. Responsible offers will be considered. Only genuine buyers please.

We are offering a unique opportunity to acquire an established, fully operational brand with a strong trademark portfolio. This sale includes not only the trademark and brand rights but also all associated operational components necessary for ongoing business success, including:

Complete Marketing Infrastructure: Established branding, advertising strategies, and digital presence.
Operational Systems: Fully functional production, supply chain, and logistics processes.
Established Brand Presence: Recognised and trusted in global markets.
Unique Product Line: Delicious, healthy snacks crafted with premium ingredients and innovative formulations. Third party production facilities in Europe.
Trademarked & Protected: Fully trademarked brand with strong intellectual property protections.
Proven Market Success: Proven sales growth and loyal customer base demonstrating market demand and brand loyalty in various international regions.
Growth Potential: Opportunities to expand product offerings, enter new markets, and increase brand footprint.
Turnkey Operation: Fully operational with established supply chains, distribution channels, and marketing strategies.
Customer Base: Loyal and expanding customer base with proven sales history.
Intellectual Property: Trademark rights, proprietary formulations, packaging designs and branding assets.
Support & Transition: Transition support from existing owner, to ensure seamless continuation and growth.

This opportunity is ideal for entrepreneurs, investors, or existing companies seeking a turnkey business with an immediate market presence and growth potential. This is an opportunity for existing companies to add this brand to their portfolio.

Contact us today for more details and to explore this exceptional acquisition opportunity.

Only genuine enquiries please.

Third party production facility. Opportunity to work on a hybrid basis, or office, or distribution channel.

The global healthy snacks market size was estimated at USD 95.61 billion in 2023 and is expected to grow at a CAGR of 6.2% from 2024 to 2030. Busy lifestyles, in-creased urbanisation, and changing dietary preferences are driving the demand for convenient, on-the-go snack options. Consumers are looking for ‘grab and go’ that are easy to consume and aligned with their dietary preferences. The rise in dietary restrictions and preferences for gluten-free, vegan, and organic diets have prompt-ed manufacturers to innovate and diversify their product offerings to accommodate these needs.

The Innovation in healthy snacks includes the incorporation of trendy ingredients such as ancient grains, plant-based proteins, and functional ingredients like probi-otics and adaptogens. In addition, there is a growing emphasis on snacks that are free from artificial additives, preservatives, and allergens, catering to consumers seeking clean-label and minimally processed options. Skinni Snax meets these requirements.

As a small and dynamic company, with a quirky, unique voice, our message attracts millennials who have a higher interest in legume snacks, compared to other generations. Millennials are driving brand awareness through the middle classes and urbanisation. Their interest outpaces Gen Z, Gen X and Baby boomers in plant-based foods, wellness, and healthy snacks.

We understand that consumers are making purchasing decisions with a level of mindfulness for themselves, society, and the planet. With our sustainability and en-vironmental policies in place; our message to the consumer is not only ‘to be healthy’ but also to be ‘foods that give back’.

One of the prominent trends in the Gulf is the shift toward plant-based and vegan snacks. With a rise in the number of people adopting a plant-based diet, there is a growing demand for snacks that are healthy and align with their dietary prefer-ences. Another trend gaining traction in the Middle East is the preference for snacks free from gluten, dairy, and other allergens.

Hunter's
Hunter's is a prominent brand within the UAE, known for offering a variety of high-quality savoury snacks. The brand focuses on traditional and local flavours, appeal-ing to both local consumers and expatriates. Their product range includes popular items like crisps, nuts, and crunchy snacks made with a blend of natural ingredi-ents, often incorporating Arabic spices for unique flavours.

Lay’s
Part of PepsiCo, Lay’s is a global leader in the potato chip market. Known for its diverse flavours and innovative marketing, Lay’s has a strong presence in many countries, including the UAE, offering a wide variety of savoury snacks, from classic potato chips to healthier options like baked crisps.

Pringles
Pringles, owned by Kellogg’s, is known for its unique stackable potato crisps. The brand is internationally recognized for its diverse range of flavours and iconic packaging. Pringles appeals to a broad audience, offering both classic and limited-edition flavours, making it a favourite for casual snacking.

Doritos
Another brand under the PepsiCo umbrella, Doritos is famous for its bold flavours and triangle-shaped tortilla chips. The brand has a strong appeal among younger consumers and often incorporates creative marketing campaigns and collabora-tions to launch new limited-time flavours.

Kettle Chips
A UK brand, Kettle Chips, is known for its premium, hand-cooked potato chips, em-phasizes quality and flavour. This brand prioritizes natural ingredients and bold taste, appealing to consumers looking for artisanal and gourmet snack options.

Cheetos
Cheetos, also from the Frito-Lay family, is recognized for its distinctive cheese-flavoured corn snacks. The brand has gained immense popularity through its play-ful marketing campaigns and fun, puffy texture, appealing particularly to children and young adults.

These brands exemplify the range of offerings in the savoury snack market, cater-ing to diverse tastes and preferences while continuously innovating to attract con-sumers.

Pepsico - Known for brands like Lay's, Doritos, and Cheetos, PepsiCo is one of the largest players in the snack food segment.
General Mills - Known for brands like Nature Valley and Cheerios, General Mills has a notable share in healthy snack options.
Oman Refreshment Company - Known for its local offerings including chips and snacks, it has a good presence in the market.
Al Ain Food and Beverages - A local brand that offers a variety of snack products and has built a loyal customer base.

Snack brands specific to the Middle East like Al Bayan, Hunter’s and other local food companies have been gaining popularity, especially with regional flavours.

The COVID-19 pandemic resulted in a range of opportunities for many snack food players to emerge into markets to cater for inflated consumer demand. Skinni Snax was perfectly placed to meet this growth and is already well placed for the Gulf marketplace. Our unique health product and the intrinsic quality of the chickpea is required to be promoted to further develop consumer awareness. The growing demand for innovated healthy snack products is consistently growing in the Gulf. Healthy snacks continue to be a quick and convenient source of nutri-tion and energy.

In the Gulf, the trend toward healthy snacking is influenced by various consumer demographics and factors. The characteristics associated with this trend can be established as the following:

• The Health-Conscious Millennials and Gen Z**: Younger consumers, particularly millennials and members of Generation Z, are increasingly focused on health and wellness. They seek convenient, portable, and nu-tritious snack options that fit into their busy lifestyles.

• Working Professionals**: Busy professionals in the Middle East, especially in ur-ban areas often prefer healthy snacks for quick energy boosts during their workdays. They tend to gravitate toward snacks that are low in calories, high in protein, and free from artificial in-gredients.

• Fitness Enthusiasts**: Individuals who regularly engage in fitness and wellness activities are more likely to choose healthy snacks. This demo-graphic seeks protein bars, nuts, dried fruits, and other nutritious options that support their active lifestyles.

• Parents**: Health-conscious parents are increasingly looking for nutri-tious snack options for their children. They are more inclined to buy snacks that are low in sugar and high in essential nutrients, as well as organic and natural products.

• Expats and International Residents**: The diverse expatriate community in the UAE often brings varied dietary preferences and health trends, leading to an increased demand for healthy snacks from different cul-tures, including gluten-free, vegan, and organic options.

• Diet-Conscious Consumers**: Those following specific diets, such as keto, paleo, or vegan diets, are also a significant market segment for healthy snacks. They often seek snacks that align with their dietary re-strictions and health goals.

• Local and Cultural Influences**: Emirati consumers are increasingly em-bracing global health trends while also favouring traditional snacks that can be made healthier. This includes a growing interest in snacks made from local ingredients.

Overall, the demand for healthy snacks in the Middle East reflects a broader awareness of nutrition and wellness, driven by a combination of lifestyle changes, cultural influ-ences, and a growing array of available products in the market.

Companies with products in the snack bar market are benefiting and developing strategies to continue holding their positions by introducing new variants in the category. Consumers prefer innovations in the products, such as the addition of fla-vours and the inclusion of health-promoting ingredients.

Skinni Snax, is quirky and is considered ‘trendy’ to the millennials and generation X. Moving away from other traditional brands, “Skinni” strikes a ‘modern’ approach and heavily targets millennials, as this will drive the brand awareness from their and into other consumer segments., i.e., middle class. Urbanisation is also on the increase and will also drive the healthy snacking ethos to new consumers in the UAE. The role of females, as the prime purchaser and decision maker for the pur-chaser of food for the family, is highly significant to Skinni Snax.

The owner is available to support the transition, set up the production facilities for the new buyer.

Experience in distribution, or prodution, or marketing and sales would be of assistance to the buyer. Alternatively a company seeking to enter into the healthy snack market will find this opportunity of interest.